Role: Developed flexible design system and guidelines from concept to delivery
MACY’SAt Your Service Environmental Design
This project started as a request from the CEO to make the in-store At Your Service areas better reflect our brand. My team did a deep dive into all of the possible store configurations and developed a modular system that could be implemented by the stores teams as needed. We banished plain white walls and infused these crucial customer service locations with lots of brand red, stars, and iconography.