MACY’SCause Marketing
“Mission Every One” is Macy’s overarching social purpose platform. Each month they support a different charity that aligns with their commitment to create a more sustainable and equitable future. My team planned photoshoots and video content and designed the full marketing campaign every month for our partner charities: Girls INC, UNCF, JED Foundation, NAMI, Trust for Public Land, APIA Scholars, Hispanic Federation. Below are examples of the kinds of work we did for each partnership.
