MACY’S PRIVATE BRANDSMode of One Brand Launch
Macy’s in-house brands have been one of the top corporate initiatives for growth, so my team has been busy refining each brand identity, creating style guides, photography rules and packaging. Mode of One was created to fill a gap in the Macy’s men’s lineup – it’s for the fashionable young man who wants to look good without trying too hard. Models are quietly confident, backgrounds are muted neutrals, and the logo (designed by an outside agency) is simple but strong.
