TAG HeuerSpecialty Direct Mail
As a luxury brand, TAG Heuer knew the benefit of sending out luxury print pieces. For new watch launches or special events, my agency created unique (and admittedly expensive!) invitations and direct mail to delight TH customers. I worked directly with printers in the NYC area to create each piece.
Role: Concept, design and print production
F1 mailer: grit textured finish sleeve
F1 mailer: pop-up design 
Racing school invitation: sueded paper folder, matte silver tickets
Ceramic Series: Diecut watches at actual size
